Don't Buy the Hype.
Buy the Data.
The difference between a "good buy" and a "costly mistake" is often invisible to the naked eye. Most buyers see the shiny floor tiles; they don't see the 8 critical growth factors that determine capital appreciation.
Sample PrimeKey Score
Pinery Residences
92.5%
Your "Unfair Advantage" in
Singapore Real Estate
Navis Atlas turns thousands of data points into a single, undeniable objective score. I help you visualize risk before you sign the Option to Purchase, giving you the "Sleep Well" Factor.
Data-Driven
8 critical metrics analyzed
Risk Visualized
See problems before signing
Peace of Mind
Green score = confidence
The 8 Critical Factors That
Determine Capital Appreciation
Each property is scored on these 8 metrics to give you an objective, data-driven assessment of its investment potential.
MRT Proximity
& Tenant Pools
Walking distance to train stations directly impacts livability, rental demand and property values.
Growth Hotspots
URA Masterplan
Properties within URA growth zones historically deliver higher price appreciation.
Government Land Sales
GLS Ripple Effects
Future land releases fuel growth as land prices escalate over time.
Project Size
Scale Economies
Larger developments enjoy lower density living, better facilities and higher liquidity.
Remaining Tenure
Lease Lifecycle
Healthy remaining tenure prevents equity decay and ensures profitable exit potential.
Rental Yield
Cash Flow Indicator
Higher yields indicate strong demand and better returns for landlords.
School Proximity
The Parent Premium
Properties within 1km of elite schools command premium prices and consistent demand.
Upgrader Demand
HDB MOP Clusters
Nearby HDB clusters reaching MOP generate natural demand from aspiring upgraders.
See Exactly What You'll Get
Every PrimeKey Comparison Report includes comprehensive analysis with visual scoring, detailed breakdowns of each factor, and actionable insights to help you make confident decisions.
- Overall PrimeKey Score with radar visualization
- Detailed breakdown of all 8 growth factors
- Side-by-side comparison of multiple properties
- Location analysis with nearby amenities map
- Investment potential assessment
- Target buyer profile recommendations
Request Your Free
PrimeKey Comparison Report
Looking at a few properties or unsure whether yours is still worth holding on to? Let's run the numbers together.
Free Analysis
No obligation, no hidden fees
24-Hour Response
Quick turnaround on your report
Alex Chua - Alex Real3 Estate
Associate Marketing Director
CEA Reg: R015983F | Huttons Asia
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Financial Times + Statista
High-Growth Companies Asia-Pacific 2024
The Straits Times
Singapore's Fastest Growing Companies 2023-2025
Huttons Asia
Agency Licence No: L3008899K